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How Flodesk Transforms Email Marketing for Female Entrepreneurs and VAs: A Complete Guide

If you’re a female entrepreneur, digital nomad, freelancer, virtual assistant or side-hustler using email marketing to build relationships and generate sales, I want you to know about this platform. It’s about to be your favourite email marketing tool ever -- it’s easy to use, intuitive, beautifully designed and it converts (AKA helps you grow your business). It’s Flodesk.


(Already familiar with Flodesk? Skip the reading and sign up for 50% off your first year to get started now!)

Flodesk Email Marketing Platform Newsletter

Why Flodesk? Because Your Business Deserves the Best


You’ve got goals and you deserve an email marketing tool that is going to help you reach those goals. Flodesk is more than a tool – it's the simple solution you've been looking for to take your marketing to the next level. Whether it’s writing emails to nurture your audience, sending emails to sell your product or service, or simply writing emails to keep in touch with your following -- Flodesk has the tools, features and options you need to create high quality emails that convert.


What Makes Flodesk Different?


  • Unlimited Subscribers: Some email marketing platforms charge you more as your list grows. Not Flodesk! They know you’re going places and don’t nickel and dime you for success.


  • Intuitive Email Builder: Float over the block you would like to add and click. No degree in graphic design needed. EVER. It's literally drag & drop, change the fonts & colours to match your brand, and send a beautiful (and mobile-optimized!) email out.


  • Templates Built for Conversion: Still not feeling so inspired? Let us help. The included templates are beautiful and purpose-built to help you get results. Oh, and they’re easy to customize, so they look like they belong to your brand.

    Pro Tip: Your VA can create templates to add to your Flodesk account and/or you can purchase pre-made templates on Etsy!

So, let’s get down to business – all the bells and whistles inside Flodesk:



Email Marketing - Create Emails That WOW!


Email marketing is Flodesk’s bread and butter. And trust me, they do it so well.


Here’s what you get:


  • Beautiful Templates: You’ve probably tried other email tools only to complain that your emails look basic or unappealing. Flodesk has beautiful templates so you’ll feel right at home and it’s super easy to customize.


  • Forms, Pop-Ups and Embedded Options: Whether you’re looking to grow your email list through landing pages, pop-ups, or embedded forms on your website, Flodesk has your back.


  • Workflow Automations: Set up workflows that let you make money while you sleep: grow your audience, send a sequence of emails with your latest offers, or guide your subscribers through a journey with your brand.


Why it’s important for you: Posting on social media is fun but email marketing can be overwhelming. Flodesk makes it easy, approachable, and enjoyable. You don’t have to spend hours tweaking design or worrying about how to sell using an email.


Pro Tip: Create a welcome sequence that will be sent when a subscriber joins your list. This gives them their first experience with your brand and plants the seeds of a relationship with them from the very beginning. Use Flodesk’s workflow feature to create welcome sequence (your virtual assistant can also set this up for you!)


Link in Bio - A Game-Changer for Social Media Marketing


You’re probably used to seeing those ‘link in bio’ messages on Instagram, right? With Flodesk, you can create a beautiful, fully customizable link in bio page that displays up to six links, with an opt-in!


Why You Need This:


  • Drive traffic from your social media directly to every important touchpoint of your brand.


  • Convert your social media followers into email subscribers faster than ever.


  • Establish your brand presence even if you don’t have a full website yet.


Fun Fact: In as little as one less click, Flodesk’s link in bio feature can drive as much as 15% more traffic to your website where the heart of your business – your offers, services or products – beats … aren’t you ready for more eyes on your business?

Flodesk e-commerce checkout

E-Commerce – Your Sales Just Got a Glow-Up


Flodesk Checkout makes it easy to sell online. From the most amazing, handcrafted jewellery to e-books to online courses -- you can sell physical products, digital downloads, or services, using Flodesk's e-commerce features.


Here's What You Get:


  • Seamless Payment Processing: Flodesk integrates with Stripe to easily accept payments from your customers.


  • Good Looking Sales Pages: Create high-converting sales pages without a designer.


  • Upsells & Coupons: Parlay more sales from the checkout page through upsells and coupons.


Why This Matters: You don’t need a separate website or elaborate sales funnel to sell. Flodesk Checkout allows you to sell directly from your emails — that saves a ton of time (and money)!



Analytics – Knowledge Is Power


"What you can measure, you can improve upon." Flodesk Analytics gives an easy-to-understand overview of how your subscribers, emails, forms, workflows and checkouts are performing.


Key Insights You’ll Get:


  • Determine what’s working (and what isn’t) so you can adjust your game plan.


  • Track subscriber growth over time and learn who your most engaged subscribers are.


  • Easily export data for further analysis or reporting.


Good Practice: Go into your analytics every week and see which email had the most opens and clicks. Use this information to hone in on what type of email and content subject works best for you and can keep your future emails interesting.


Integrations – Because Teamwork Makes the Dream Work


Flodesk also integrates with all your favourite tools: Zapier, Interact and BookFunnel, to list just a few. This means you can streamline your workflows and save time by connecting Flodesk with all the other tools your business relies on.


Why You’ll Love It:


  • Automate repetitive tasks.


  • Sync data across platforms.


  • Keep your email list up-to-date without manual intervention.


Working smarter – not harder – case study: Let’s say you want to create a quiz in Interact. When you set it up, you can segment your audience based on their answers.


FloDesk Forms – Supercharge Your Sign-Ups!


With FloDesk, you can create four different types of forms to capture leads: Link in Bio, Video Forms, Spinner Forms, and Countdown Forms. Each of them has a unique functionality that stands out when it comes to helping you scale up your subscriber list.


Let’s Break It Down:


  • Link in Bio: Create Custom Links for your most important URL’s. Show off your most exciting links and turn social media followers into subscribers.


  • Video: Embed a video into your form, direct from YouTube or Vimeo for a more engaging experience.


  • Spinner Forms: Make sign-ups fun with a spinning prize wheel that lets users win offers or coupons.


  • Countdown Forms: Create urgency with a countdown timer that leads to higher conversions.


Pro Tip: Use video on all forms to make your audience feel connected to you. Record a quick video introducing yourself or explaining your lead magnet and watch your sign ups soar.

Flodesk Newsletters Virtual Assistant

How Flodesk Can Help Virtual Assistants Shine


For a VA, this is not just a tool they can offer a client, but a way to enhance the services they deliver. Here is what Flodesk can be used for as a VA:


  • Make Beautiful Newsletters: Show your clients that email marketing doesn’t have to be dull. The templates built into Flodesk make it super easy to create engaging newsletters that drive results.


  • Set Up Workflows: Help your clients save time and increase revenue by setting up automated email sequences.


  • Offer Reporting: Use Flodesk’s analytics to provide your clients with valuable insights on their email marketing performance, helping them to streamline their marketing plans.


By becoming a Flodesk pro, you’ll position yourself as an indispensable part of your clients’ marketing team.



Flodesk vs. The Competition


The fact is – there are a million and one email marketing tools, but Flodesk is different for many reasons…


  • Unlimited Subscribers for One Monthly Price: Like some competitors, Flodesk doesn’t charge you more as your list grows.


  • Super Intuitive Design: No coding skills are needed, and no more fighting with clunky interfaces.


  • Stunning Templates: They aren’t just pretty – they’re designed to convert.



Ready to Grow with Flodesk?


If you’ve been struggling with your email marketing, Flodesk is about to become your new business bestie. It’s easy to use, offers incredible features, and gives you everything that you need to create emails that reflect your brand.


The most important Pro Tip: use my affiliate link to get 50% off your first year of Flodesk. This is the best kept secret in online marketing!




Flodesk is more than a regular email marketing platform. Whether you’re a solo entrepreneur just getting started or a virtual assistant looking to wow your clients, Flodesk gives you the tools to create beautiful, effective email campaigns without all the fuss.

Sign up for Flodesk right now and let’s create something beautiful together!

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