The Website Homepage Formula: What Every Small Business Needs Above the Fold

Your homepage is like a first date; you have seconds to make a good impression before they decide whether to stick around or bail. And the part that matters most?

Above the fold, the section visitors see before they start scrolling. If this area isn’t clear, engaging, and action-driven, you’re losing potential clients before they even get to know you.

So, what exactly should go above the fold? Let’s break it down.

1. A Clear, No-Fluff Headline

Visitors should instantly understand what you do and who you help. No vague slogans, get straight to the point.

Example: "Helping Coaches & Creatives Build Profitable Websites That Convert."

2. A Subheadline That Adds Context

Your subheadline should expand on your headline and speak to your audience’s pain points or goals.

Example: "Custom website design that attracts clients, builds credibility, and makes sales, without the tech headache."

3. A Strong, Visible Call-to-Action (CTA)

What’s the next step you want visitors to take? Book a call? Browse your services? Make it obvious. Place a clear CTA button in a colour that stands out.

Example: "Book a Free Consultation" or "See Our Work."

4. A High-Quality Image (or Background Video)

People connect with visuals faster than text. Show a high-quality image of yourself, your team, or a brand-related photo that builds trust. No generic stock photos, please.

5. Social Proof (Optional but Powerful)

If you have client testimonials, logos of brands you’ve worked with, or credibility markers (like certifications or awards), place them near the top to build instant trust.

When done right, your homepage should answer three key questions immediately: Who you are, what you do, and how visitors can take action. Nail these elements, and your website will work for you instead of against you.

Need a homepage that actually converts? Check out our website services and let’s build something that works for your business.